campaign project information:
BTS, a Korean K-pop group, gave an impactful speech during their visit at the Whitehouse about equality among everyone. From their speech I developed the idea of turning it into a part of their Love Yourself and Others campaign. The main target of this campaign's message and design is to BTS's fandom, ARMY.
Design Decisions:
In order to achieve my target audience, ARMY, I used both BTS and ARMY's logo symbols and included the color purple because that particular color is dedicated to BTS fandom. I took the most important parts of the speech and kept the same message for each design layout. I focused on keeping the design simple, yet powerful. This minimalistic style was inspired by the 'Swiss style'. I came up with the total of three design layouts that could be displayed throughout a city.
